Online Ordering for Restaurants | Upstate Merchant Advocates
Online Ordering · Powered by Figure POS

Online Ordering that works as hard as you do.

Make It Butter gives your restaurant a fully branded online ordering experience for pickup & delivery with zero commission fees on every order. Keep what you earn.

0% Commission on Orders
3 Order Types Supported
100% Branded to Your Business
Local Setup & Support

Keep 100% of what you earn on every order.

Third-party delivery platforms take 15–30% of every order. Make It Butter charges zero commission. Use the calculator to see exactly what that means for your restaurant.

15–30%
DoorDash / UberEats / Grubhub / Slice / etc.
0%
Make It Butter

📊 See Your Savings

How much are you leaving on the table?

50 orders
$40
30%
$0.00 (guest pays full fee)
Monthly Revenue
$2,000
3rd Party Cost
$600
You Save
$600
vs. 30% commission
That's $7,200 back every year.
Book a Free Demo →

Flat $6.95 delivery fee per order (up to 6 miles), typically passed to the guest. Credit card processing fees also covered by the guest.

"At the start of the pandemic, we knew that leveraging online ordering would be crucial to the survival of our business. Derek and his team have exceeded our expectations – we were not only able to survive, but our to-go program thrived and continues to be an important revenue center for our businesses, in large part thanks to the program. The program is extremely affordable (the ROI isn't even a question for us), the back-end interface is intuitive and extremely easy for our managers to train on, and Derek is quick to respond and always goes above and beyond when we have questions."
⭐⭐⭐⭐⭐ Eric Scheffer · Chef/Owner, Vinnie's Neighborhood Italian

How It Works

Up and running faster than you think

We handle the setup. You handle the food. Here's what getting started looks like.

01

Book a Free Demo

We walk you through Make It Butter live — no pressure, no commitment. You see exactly what your customers will see.

02

We Build Your Menu

Items, categories, photos, and modifiers set up and ready to go.

03

Configure Your Settings

Hours, minimums, fees, and payment options set to fit your operation.

04

Go Live & Start Earning

Your site goes live. Share it everywhere. Orders start flowing in.

What Make It Butter Does

Everything your restaurant needs to take orders online

A modern, mobile-friendly ordering platform built specifically for independent restaurants — set up fast, runs seamlessly with Figure POS.

Free Website Included

Make It Butter includes an optional free website for your restaurant — branded, mobile-friendly, and ready to take orders from day one. No web designer needed.

Fully Customized for You

Branded to your business and engineered to give your restaurant a competitive edge. Customers order from your brand, not a third-party marketplace.

Optimized for Repeat Orders

Ordering has never been easier. Use the built-in loyalty program to encourage customers to keep coming back and build a stronger, more loyal customer base.

Own Your Customer Data

Your customer data is yours to keep, market towards, and stay in touch with. No third-party platform holding your audience hostage.

100% Risk-Free

We take 0% commission on every order. No contract, no cancellation fees, no hidden fees. You keep everything you earn.

Flexible Parameters

Set your own hours of operation and delivery minimums. Delivery is a flat $6.95 fee covering up to a 6-mile radius — typically passed to the guest, though restaurants can choose to subsidize any portion of that fee.

Stop giving away 30% of every order.

Make It Butter puts your online ordering under your brand, on your terms, with zero commission. Whether you are ready to go or just exploring your options, we will have a real conversation about what makes sense for your operation — no pressure, no commitment.

Book your free demo today

✓ Zero commission fees ✓ Local setup & support ✓ Powered by Figure POS

Common Questions

Answers before your demo

Do I need Figure POS to use Make It Butter?

Make It Butter is built by Figure and runs on an iPad provided by Figure — making it a capable standalone system that does not require you to replace your current POS. Online orders are received and managed directly on the iPad. For restaurants that do use Figure POS, Make It Butter integrates seamlessly with it and the Figure Kitchen Display System. Either way, we can walk you through what setup looks like for your specific situation.

Is there really zero commission on orders?

Yes. Make It Butter does not take a percentage of your orders the way DoorDash or UberEats does. You set your own delivery fees, and you keep them. The only processing cost is the standard card transaction fee — the same you pay for in-person orders.

Can customers order from their phone?

Absolutely. Make It Butter is fully responsive and optimized for mobile. Customers can order from any device — phone, tablet, or desktop.

Can I let customers schedule orders in advance?

Yes. You can enable future or scheduled ordering for pickup and delivery separately. Set a lead time, limit how far out customers can schedule, or even accept only future orders if that works better for your operation.

What happens when an order comes in?

Online orders appear directly on your iPad Pro Max, allowing you to review and Accept or Reject each order. Accepted orders are then fired to your printers just like an in-person order, so your kitchen team sees it immediately. Delivery drivers are called at the touch of a button once you accept the order. Orders are typically accepted manually, but can be set to accept automatically with default time parameters if that works better for your operation.

Can I run promotions or discount codes?

Yes. Make It Butter supports promo codes and banner messages to promote active deals. You can also tie in Figure's loyalty and gift card programs to reward returning customers and drive repeat business.

How do I get set up? Do I do it myself?

We handle the setup with you. Our team works directly with you to get your menu built, configure your pickup and delivery settings, and get your ordering site live. We also assist with Google Business Listing integration and have an entire Knowledge Base of articles, along with Video Tutorials to assist.